What are 7 types of digital marketing?
What are 7 types of digital marketing Digital marketing is the process of promoting products or services using online platforms and digital channels. Businesses use different types of digital marketing to reach their target audience, increase brand awareness, generate leads, and improve sales. While there are many digital marketing methods available today, seven major types form the foundation of most successful online marketing strategies. Search Engine Optimisation (SEO) is the first and one of the most important types of digital marketing. SEO focuses on improving a website's visibility in search engines like Google. The goal is to rank higher for relevant keywords so that potential customers can find a business organically without paid advertisements. SEO includes on-page optimisation, technical SEO, content creation, and link building. Pay-Per-Click Advertising (PPC) is another popular form of digital marketing where businesses pay for advertisements that appear in searc...